The Sun Logo PNG
The world-renowned The Sun logo represents the newspaper as a reliable and authoritative news source. The visual symbol reflects the dynamism of information delivery, aiming to attract readers’ attention and stimulate interest in the content.
| Founded: | 15September 1964 |
| Founder: | News UK |
Headquarters:
| London, U.K. |
| Website: | thesun.co.uk |
The Sun began publishing in 1964 as a broadsheet newspaper intended to replace the previously existing Daily Herald. Five years later, Rupert Murdoch bought it and transformed it into a tabloid, copying the Daily Mirror’s format. Since then, the newspaper has belonged to the British company News UK. It has repeatedly been involved in scandals: critics have blasted it for overly sexual content, erotic photographs, and poor coverage of the Hillsborough Stadium disaster. When journalists accused Liverpool football club fans of stealing personal items from the disaster victims, The Sun’s sales in Liverpool dropped by 75%. Despite all the problems, the publication continues to exist and remains popular in the UK.
Meaning and History
Like any other print publication, The Sun has a logo that is placed at the top of the front page in each issue. It is also used in the digital version of the newspaper and on its YouTube channel. The visual symbol contains the brand name, set in bold sans-serif letters. Throughout the history of The Sun, the font has undergone a series of changes: initially, it was vertically elongated, then the designers squashed it, and after 1969, a bold italic began to be used. The bright color of the emblem has become iconic since a red rectangle has served as a basis for the white inscription since 1992.
What is The Sun?
The Sun is a popular daily newspaper from the United Kingdom. It has been around since 1964, and since 1969, it has been published in tabloid format. Its owner is News Corp UK & Ireland Limited. The publication has regional issues for the Republic of Ireland, Northern Ireland, and Scotland. Originally, the newspaper was positioned as politically neutral, but over time it began to support various parties. The core of its views are Euroscepticism, populism, and conservatism.
1964 – 1966
In the mid-1960s, The Sun was a broadsheet newspaper with a large gray logo located on the first page in the upper left corner. It contained the name of the print publication without the article “The.” The inscription was made in bold sans-serif font. The letters were narrow, as were the spaces between them.
1966 – 1969
The word “SUN” remained gray, but its appearance changed. Designers balanced the width and height of the glyphs, giving them a square shape. At the same time, the font became bolder. It was used to enhance the visual impact and attract the attention of readers in a competitive media environment.
1969 – 1992
In 1969, Rupert Murdoch bought the newspaper and relaunched it in tabloid format. The new design was copied from the Daily Mirror, so the logo acquired a rectangular base – just like the emblem of the competitor. On the background of the quadrilateral was the beige-colored phrase “THE Sun.” The article was reduced and occupied the space above the “u.” The letters in the word “Sun” gained smooth roundings, completely unlike the old rectangular font. At the same time, they remained bold and still lacked serifs. The right-leaning inscription underscored the energetic and active character of the publication.
1992 – today
As a result of the redesign, the logo became more balanced: now, the inscription is located exactly in the middle of the rectangle. For this, the designers had to reduce the letters slightly, narrow the spaces between them, and move the article closer to the “u.” The bright red color of the base helps highlight the white name of the newspaper and make it more readable.
Font and Colors
The designers used a modified version of the Franklin Gothic Heavy Italic font for the wordmark. Bold sans-serif letters convey strength and confidence, emphasizing the authority of The Sun as a source of information. A slight slant creates a sense of dynamism, which corresponds to the character of a news newspaper, where events are constantly changing.
The combination of red and white exactly corresponds to the colors of the Daily Mirror’s emblem. It’s a fitting choice for a printed publication, as red symbolizes the importance of the information and attracts attention, while white creates a sense of reliability and neutrality.
The Sun color codes
| Red | Hex color: | #eb1702 |
|---|
| RGB: | 235 23 2 |
| CMYK: | 0 90 99 8 |
| Pantone: | PMS 172 C |
FAQs
The symbol of the sun in logo design can represent clarity and power for brands that want to shine a light into the world. The sun is a necessary part of our existence and brands can use this to represent their own place in the market. Moon – The moon provides balance and renewal. It also signifies mystery and nature.
What is the meaning of logo symbol? ›
A logo is a name, mark, or symbol that represents an idea, organization, publication, or product. Typically, logos (such as the Nike "swoosh" and Apple Inc.'s apple with a bite missing) are uniquely designed for easy recognition. Don't confuse the plural form of logo (logos) with the rhetorical term logos.
What is the meaning of brand logo? ›
A logo is a symbol comprised of words, images and colors to identify a brand or product. Specific types of logos come in all different shapes and sizes that run the gamut from simple text logotypes to abstract logo marks (we'll go into more detail about those soon).
What designer has a sun logo? ›
You may have already spotted the Sun Logo while shopping with Paul Smith online or in-store.
What is the history of the Sun symbol? ›
The sun cross is another ancient and common sun symbol. It comes from the Indo-European cultures. It was used by different people, such as the Celts, the Norse, and the Slavs. They used it to show their view of the world and their spirit.
Is the Sun a symbol for God? ›
It is often seen as the source of life, light, and warmth, providing energy to sustain all living beings on Earth. This symbolism has been central to many religious beliefs and myths throughout history, with the sun often representing a divine force or deity.
What is the history of logos? ›
The history of logos goes back to ancient family crests, hieroglyphs and symbolism. Early versions of logos developed in the Middle Ages (around 1300 AD), as shops and pubs used signage to represent what they did. The first modern logo designs were created in the early 1900s, evolving alongside mass printing.
What is logo in answers? ›
a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.
What is a symbol logo called? ›
Symbol logos —also called pictorial logos—are made up of graphics that visually represent the brand name or function. These can be icons, illustrations or shape compositions that are instantly recognizable as something specific.
Why is logo important in brand? ›
Logos are a point of identification; they're the symbol that customers use to recognize your brand. Ideally, you'll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.
Reveals your identity
Imprinted on your products, your business card and your website, your logo communicates ownership. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.
What is the meaning of brand logo and identity? ›
While brand identity encompasses a comprehensive set of elements like cultural and strategic aspects, the logo is a visual representation of the brand. It is the face of the brand, communicating its essence and values.
What is the band with a sun logo? ›
Sublime's iconic sun logo is created by the band bassists . eric wilson's childhood friend Opie Ortiz.
What company owns the sun? ›
The Sun is a British tabloid newspaper, published by the News Group Newspapers division of News UK, itself a wholly owned subsidiary of Lachlan Murdoch's News Corp.
What rock band has a sun logo? ›
Sublime (band)
| Sublime |
|---|
| Years active | 1988–1996 2009 2023–present |
| Labels | MCA Skunk |
| Spinoffs | Eyes Adrift Long Beach Dub Allstars Long Beach Shortbus Sublime with Rome |
| Members | Eric Wilson Bud Gaugh Jakob Nowell |
9 more rowsThe rising sun, with its gentle light dispelling the darkness of night, frequently symbolizes a new beginning and the hope for peaceful resolutions.
Why is the Sun symbol for the light of being? ›
Answer: Sun is the symbol of light because it gives energy to all things. Explanation: The Sun gives energy in solar panels, we can also use the sun to make fire and the Sun can do a lot of things for us.
What are the benefits of sun symbol? ›
Benefits of applying it in the house
Similarly, by applying this sun made of copper in a particular direction of the house, only positive energy can enter. By applying this sun made of copper in the form of the symbol of the sun, happiness-prosperity, honor-respect is given in the house.
What does the Sun and moon symbol represent? ›
The sun and moon represent different things in different cultures but the one thing that is common in all of them is their polarity. The sun symbolizes firmness, strength and power while the moon represents calmness, beauty, nurturing. In Chinese zodiac they are akin to male and female energies.
